Brand Strategy and Business Reputation Management

Brand CI Usage Management

The corporate identity logo of GIGABYTE is now registered or pending registration in many countries around the world. The trademark symbolizes our ongoing efforts in innovation, excellence, and integrity. The “Corporate Identity System Manual” was also issued for internal use by the Company detailing application guidelines for trademark colors and placement. All use of logo materials must be reviewed and approved in advance by the Brand Marketing Division before they can be printed and issued. This is to ensure 100% consistency in the internal and external use of brands.

Brand Strengthening and Marketing Labeling

GIGABYTE is committed to ensuring accurate labeling of its products and services while strictly adhering to all marketing communication regulations. In 2025, there were no incidents of non-compliance regarding product and service information labeling or marketing communications. Moving forward, GIGABYTE will continue to implement and strengthen its public relations and brand risk management mechanisms to enhance consumer trust and support for the brand.

Incidents of Non-compliance with Marketing and Product Labeling Regulations

Brand Management Strategic Planning

Through an integrated marketing strategy, GIGABYTE Technology has established a comprehensive presence spanning from online to offline environments. By synergizing diverse channels—including digital media, social platforms, physical events, and channel partnerships—we effectively reach and engage our target consumers. Our commitment to consistent branding and interactive experiences continuously strengthens consumer identification and trust, thereby enhancing our market influence and competitive advantage.

Large Exhibitions

To expand our presence in both domestic and international markets, GIGABYTE actively participates in major industry exhibitions, with a strategic focus on international events to maximize brand visibility. In 2025, we participated in a total of 22 major exhibitions. Beyond fostering industry exchange and collaboration, these events served as a platform to showcase our cutting-edge AI computing, forward-looking communications, immersive reality, green sustainability solutions, and innovative products, demonstrating our exceptional technological prowess.

Integrated Marketing

GIGABYTE actively expands channel partnerships, establishing diverse and convenient purchasing avenues ranging from online stores to physical retailers. This multi-channel presence allows consumers to easily select products that meet their specific needs, bringing high-quality technology closer to their daily lives. Furthermore, we continuously update and maintain our official website, regularly publishing product information, event updates, news announcements, brand perspectives, and multimedia content to ensure the timeliness and integrity of information. We also provide a multi-language interface to enhance convenience for international consumers, enabling them to quickly and intuitively understand our products and services.

To reach and connect with a broader audience, GIGABYTE utilizes digital platforms and social media to increase market visibility and consumer interaction. Simultaneously, we implement intelligent marketing tools, such as data analytics and Customer Relationship Management (CRM) systems, to achieve precision marketing, identify potential customers, and deepen relationships with our existing clientele.