Brand CI Usage Management

The corporate identity logo of GIGABYTE is now registered or pending registration in many countries around the world. The trademark symbolizes our ongoing efforts in innovation, excellence, and integrity. The “Corporate Identity System Manual” was also issued for internal use by the Company detailing application guidelines for trademark colors and placement. All use of logo materials must be reviewed and approved in advance by the Brand Marketing Division before they can be printed and issued. This is to ensure 100% consistency in the internal and external use of brands.

Official website

The GIGABYTE website is regularly maintained and updated as our link with consumers and customers. Posting articles on product introduction, events, news, GIGABYTE perspectives and videos help visitors quickly familiarize themselves with our products and services. The multi-language interface offers consumers from different countries a straightforward way to learn about GIGABYTE products and services.

Large Exhibitions

GIGABYTE participates in large domestic/overseas trade shows to expand our domestic/overseas markets. Strong emphasis is placed on internal exhibitions to boost our brand exposure. We took part in 9 large exhibitions during the year held in San Jose/Las Vegas/Atlanta in the US, Sydney in Australia, Barcelona in Spain, Lisbon in Portugal, Hamburg in Germany and Nangang in Taipei. The events not only helped promote industry exchange and cooperation but also served to showcase our outstanding prowess in cutting-edge fields such as AI computing, advanced communications, immersive reality, green energy and sustainability, and innovative products.

Brand Reinforcement and Marketing Labeling

GIGABYTE is continuing to strengthen GIGABYTE brand image. A variety of channels such as offline exhibitions, official websites, social media, EDM, and our unique “INDUSTRY” interactive virtual platform are used for market engagement aimed at boosting our brand recognition. In 2024, GIGABYTE was ranked ahead of our competitors in searches, the result of marketing that successfully linked GIGABYTE with cutting-edge products. At the same time, GIGABYTE worked actively to ensure that products and services are labeled correctly. We also strove to comply with all the relevant marketing and broadcasting regulations. There were no cases of violations involving product and service labeling, marketing and broadcasting in 2024. GIGABYTE will continue to implement and strengthen our PR and brand risk management mechanism in order to improve consumer trust and support for our brand.

Integrated Marketing

GIGABYTE showcased more than 150 product technologies, star products, and AI application design by participating in large domestic/overseas exhibitions and symposiums. We also used digital platforms and social media to boost visibility and engagement for GIGABYTE’s consumer products and enterprise-grade products/solutions. At the same time, we introduced smart marketing tools such as data analysis and customer relationship management systems to implement targeted marketing, identify potential customers, and strengthen existing customer relationships.

Sustainability and Corporate Social Responsibility

GIGABYTE regularly discloses our sustainability actions as well as the Company’s carbon, water, and waste reduction performance every year. Partnerships with upstream and downstream value chains are used to advocate for greater industry focus on internal strategies and initiatives relating to environmental protection, human rights issues and social inclusion. At the same time, we actively organize sustainability-related events and collaborate with outside organizations. Through the sharing of our own experiences or sustainable services, we encourage our peers and consumers to join in the practice of sustainability values. Brand visibility and goodwill are also increased at the same time.